Press Release

18-May-2005

FOR IMMEDIATE RELEASE:

American Security Resources Retains Financial Media Relations Specialist Princeton Research

HOUSTON, Texas (BUSINESS WIRE) May 18, 2005. American Security Resources Corporation (OTCBB: ARSC) announced today that the company has retained Princeton Research, a public relations firm that specializes in developing and distributing promotional materials and “Business Wire” updates to investors and potential investors.

“We selected Princeton Research because their expertise in financial media relations will help us substantially increase broker and investor awareness of American Security Resources (ASRC) through their corporate profile and highlights program featured on various Internet financial portals (www.princetonresearch.com/clients/ARSC/Press.pdf),” said ASRC President Joe Grace. “Princeton Research will also expedite our introduction to representatives and contacts from institutional investors, investment banks, research firms, financial publications, analysts, venture groups, angel investors, U.S. broker dealers and financial institutions.”

“With Security and National Defense recognized as two of the strongest market sectors today, we see American Security Resources Corporation as an opportunity to get in on the ground floor of a growing organization with product and industry diversity,” said J. Michael “Mike” King, Director and Chief Economist of Princeton Research, Inc.

American Security Resources Corporation
American Security Resources Corp. is a holding company actively seeking to acquire profitable, well-managed companies that provide products or services for homeland security and national defense. For more information, please visit our website at: www.americansecurityresources.com.

Princeton Research, Inc.
Princeton Research specializes in economic analysis of public companies, equities, derivatives, and physicals or cash market trends throughout the world. For more information, please visit their website at www.princetonresearch.com.

Safe Harbor Statement
This news release contains certain “forward looking statements” within the meaning of Section 27a of the Securities Act of 1933 and Section 21e of the Securities Exchange Act of 1934. Although the Company believes the expectations reflected in such forward-looking statements are reasonable, it can provide no assurance that results will meet or exceed such expectations.

For more information contact:
Joe Grace, President
713-465-1001
9601 Katy Freeway, Suite 220
Houston, Texas 77024
info@amsrcorp.com